It took me a LONG time to finally settle on a logo design I was happy with. As many of you know (or don’t know), my background is in illustrative art, so for me, this was excruciating to get right. The name was also important. As someone with, shall we say, neurodivergent challenges, I have had a lot of creative ideas over the years, which has resulted in a LOT of bought and abandoned web domains!
Whilst musing at my list of ‘businesses that never made it’, it occurred to me that if I just used my name, it would probably be a lot cheaper in the long run!! And understanding my path now, even if I do switch things up, it’s probably never going to be far from the holistic tree I have grown. So with the name finally sorted, we come to the logo. My logos HAVE to mean something. To me, it’s the seed that roots all future success.
I was made redundant in February 2024, and even though deep down I knew I was on borrowed time, it was still an utter shock. Although I got another job quickly, the after-effects of the situation broke me (a blog for another day, perhaps). Where I work now is in the middle of the country. I started walking at lunchtime, to be in nature, and untangle the fear-based thoughts in my head. The wheat fields were starting to grow, and every so often I would see the same pheasant pop his head up. Sometimes, I would hear him call, but I would always see him at the same time every day. He made me smile, and unknown to me, the growing wheatfields and [my] pheasant were slowly mending my heart. As the fields grew, I saw him less, but I kept walking and slowly felt my old self returning (obviously, it goes without saying that a lot of personal tarot readings were being done at this time!)
The wheatfields were cut recently. The end of a cycle. I realised then that 6 months had passed. It had taken six months to process the hurt and sadness of that chapter. I’ve come a long, long way since February. Therefore when it came to my final logo choice. It consists of the things that have seen me through an intense cycle of change.
The Moon – being honest to ourselves about our fears.
The Wheatfields – acknowledging and honouring the cycles within our personal life journey.
The Pheasant – now, I knew he HAD to be symbolic somehow, and this is what I found – Pheasants are symbolic of imagination and creativity. The spirit of this bird is a great problem-solver and can invent a way for any of your troubles. They’re also symbolic of clairvoyance and clairaudience; their keen sense of perceiving their surroundings is what keeps them safe from any threat lurking around.
Could it be more perfect?
So, there’s a standard Zoe back story – how a pheasant brought me back home a.k.a. the journey of a logo!
